Reliance’s retail biz storms Blinkit–Zepto turf as hyperlocal orders surge 4x in Q4

Reliance Industries Limited is doubling down on its quick commerce push, with hyperlocal delivery emerging as the fastest-growing lever in its retail business, signalling a structural shift from store-led expansion to doorstep fulfilment.

The company said hyperlocal commerce orders surged more than 300% year-on-year in the March quarter, underscoring the rapid scale-up of its last-mile capabilities across categories and intensifying competition with players like Blinkit and Zepto.