In two Amazon units, ‘builder’ replaces traditional job titles

During Amazon’s annual review season now under way, hundreds of employees will see their job titles stripped.

The company is not punishing underperformers. Rather, in a test, it is tossing out traditional titles for white-collar workers in charge of product at its Ring and Blink home security units. Starting next month, they will be known simply as “builders” and their bosses as “builder leaders.”