How Tim Cook quietly turned Apple into a $3 trillion empire without hero moments
Most of us usually relate Apple’s greatness to its founder and ex-CEO Steve Jobs, the man who is credited with bringing back Apple from the verge of bankruptcy. Jobs shaped the company into more than just a brand that makes personal computers, he gave the world the iconic iPod and the revolutionary iPhone, two products that changed how people live.
His successor, Tim Cook, isn’t usually credited with overseeing the launch of something equally revolutionary or exciting. In fact, Cook was seen as less of an inventor and more of a business guru – a man who used his supply chain expertise to streamline operations at Apple and make it a globally strong name to reckon with.
