AT&T adds more wireless subscribers than expected as bundling pays off

AT&T added more wireless subscribers than expected in the first quarter, benefiting from customers opting for the telecom provider’s packages bundling wireless and high-speed fiber services.

Shares of the company were up 1% in premarket trading on Wednesday.

In ‌a highly ⁠competitive market, ⁠network providers have extended device subsidies, added plan discounts and increased investments in network infrastructure to attract and retain customers.