Global, Indian companies vie for ICC’s official cricket gaming rights
Mumbai: Global gaming majors and Indian digital companies are vying for the International Cricket Council’s official gaming rights, underscoring the growing commercial potential of cricket-based video games, people in the know said.
Interested bidders include Electronic Arts (EA Sports), Big Ant Studios, Krafton in partnership with JetSynthesys, as well as Reliance Jio, Dream Cricket, Lightfury Games, and Nazara Technologies, the people said.
