Apple’s Ternus era hints at renewed hardware focus, AI growth push

Apple’s appointment of longtime hardware chief John Ternus as CEO signals a renewed emphasis on its core strength in devices and focus on fusing AI capabilities into existing products to sustain growth, analysts said.

Ternus, a 25-year veteran who has overseen development of key products including multiple iPhone generations, will take the helm in September, succeeding Tim Cook after more than a decade of ‌strong growth that ⁠saw ⁠Apple’s market value swell to around $4 trillion.

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