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    NewspapersTelecomThe Economic Times

    Tim Cook’s 15 years as Apple boss marked by profit absent awe

    Binu Mathew
    By Binu MathewApril 21, 2026

    An Alabama-born engineer seen as a supply-chain savant, Tim Cook took on the daunting challenge of succeeding Apple’s iconic boss Steve Jobs 15 years ago.

    While Cook is not known for the culture-changing “one more thing” gadget reveals that Jobs fans came to expect, he guided the company to a stunning valuation of some $4 trillion based on its share price.

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