Canva is leaning on India and Brazil to drive up AI adoption
By
Binu Mathew
India is the fourth largest market and ranks number two in AI usage for design software company Canva, which unveiled its biggest platform shift into an AI-native stack powered by its own foundational models. India is also emerging as a top user of Affinity – its professional editing product suite meant to rival Adobe’s Photoshop, Illustrator, and InDesign.
The $42 billion Australian company, which has scaled to 265 million monthly users and $4 billion in annualised revenue, is heavily banking on markets like India and Brazil to drive its AI adoption.
