Global streaming platforms trade control for scale in India’s OTT market

Mumbai: Global streaming platforms are increasingly moving away from standalone launches in India, instead opting for local partnerships to tap one of the world’s fastest-growing OTT markets while avoiding high content and customer acquisition costs, industry executives said.

Warner Bros Discovery has expanded its partnership with JioStar to launch an HBO Max hub on JioHotstar, rather than rolling out a standalone service in India.