D2C fragrance brand Fifth Sense raises Rs 6.3 crore in round led by OTP ventures

Direct-to-customer (D2C) fragrance brand Fifth Sense has secured Rs 6.3 crore in a pre-seed funding round led by OTP Ventures, with participation by Sadev Ventures, ISV Capital, and key angel investors, including Swiggy’s Food Marketplace CEO Rohit Kapoor and Stayvista cofounder Amit Damani.

Founded by IIM Kozhikode alumni Bharat Gupta and Prateek Gupta, the startup is positioning itself as a premium fragrance brand with climate-adapted formulations