Gucci-owner Kering aims to launch luxury Google glasses next year: CEO

Kering aims to launch smart glasses under the Gucci brand in partnership with Google next year, CEO Luca de Meo told Reuters, becoming potentially the first major luxury brand to enter the AI-powered eyewear sector.

That will pit it against Italian-French eyewear leader EssilorLuxottica, which produces Ray-Ban smart glasses in partnership with Meta.

“Probably next year, 2027,” ‌de Meo said ⁠when asked ⁠about the timeline for the smart glasses’ launch during an interview on Thursday on the sidelines ​of Kering’s capital markets day in Florence.