Meta poised to surpass Google in digital ad revenue for first time, report says
Meta Platforms is projected to surpass Alphabet’s Google in digital advertising revenue globally by the end of 2026, and dethrone the search-engine behemoth in the lucrative business, according to Emarketer.
The Instagram-owner’s global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google’s projected $239.54 billion, the market research firm said.
Meta’s Advantage+ automated ad suite has been gaining strong advertiser adoption due to its ability to streamline campaign setup and enhance return on marketing spend.
