Meta expected to unseat Google as world’s largest digital-ad player

Meta Platforms is expected to surpass Alphabet’s Google to become the world’s leading digital-advertising business, a first for the social-media company.

Advertising research firm Emarketer projects that Meta will surpass Google in net ad revenue this year, reaching over $243.46 billion, edging past Google’s $239.54 billion. The research firm’s estimates account for revenue after deducting traffic and other content acquisition costs, such as the money Google shares with its creators.