Apple leads smartphone market in 1Q25 even as overall shipments decline: Counterpoint

iPhone-maker Apple led global smartphone shipments in the first quarter of 2026, growing 5% year-on-year, even as overall shipments fell due to a shortage of memory components, Counterpoint Research ‌said on Friday.

Global ⁠smartphone ⁠shipments fell 6% from a year earlier as Middle East tensions also weighed on consumer sentiment, the research firm said.

Apple led the smartphone market for the first time in a first quarter with a 21% market ⁠share, Counterpoint ‌said.