YRF Entertainment appoints top streaming strategist Saugata Mukherjee as head of content

YRF Entertainment, the streaming arm of Yash Raj Films, has appointed one of India’s top content strategists, Saugata Mukherjee, as Head of Content. YRF Entertainment has so far produced global hits like The Romantics, The Railway Men & Mandala Murders and has onboarded Saugata for films and series. Saugata will report directly to YRF’s CEO, Akshaye Widhani.

YRF’s CEO Akshaye Widhani says, “I’m delighted to welcome a creative thought leader who has consistently pushed the boundaries of how the audience engages with content and has been at the forefront of transformative shifts for over two decades. At a moment when streaming is reshaping the local and global entertainment landscape, Saugata’s creative instincts and strategic clarity make him uniquely suited for our next chapter at YRF Entertainment.