TRAI moves to regulate free TV streaming boom

The free television streaming model on smart TVs is likely to face regulatory scrutiny, with the Telecom Regulatory Authority of India (TRAI) proposing a formal framework to regulate such platforms, while pointing to concerns around licensing, content accountability and fair competition.

In a consultation paper, the regulator has evaluated the rise of Free Ad-Supported Streaming Television (FAST) services that includes platforms such as Samsung TV Plus, LG Channels and Pluto TV which offer scheduled television channels over the internet without subscription fees, funded by advertising.