Netflix debuts new Playground gaming app for kids
By
Binu Mathew
Netflix doubled down on its gaming efforts on Monday, launching a new app called “Netflix Playground” that would feature games built around popular children’s characters such as Peppa Pig and Sesame Street.
Analysts say the streaming giant’s gaming efforts have yet to emerge as a major growth driver. One of the main challenges, analysts believe, is Netflix’s relatively limited portfolio of iconic intellectual property compared with rivals such as Warner Bros Discovery, which owns franchises, including DC Comics.
