Microsoft hits ‘audacious’ Copilot targets after pivot to paid AI strategy

Microsoft, responding to Wall Street feedback, has pivoted its AI sales strategy to focus on selling Copilot rather than offering it for free as part of a software bundle.

Company leadership set and essentially hit “some pretty big audacious goals” for selling Copilot in the quarter that ended in March, said Judson Althoff, chief executive officer of Microsoft’s commercial business, during an internal meeting on Thursday, according to people familiar with the remarks.