TV industry bracing for decline in sales on rising production costs amid West Asia crisis
NEW DELHI: The TV industry, which already faces soaring prices of memory chips (RAM), is bracing for a decline in sales, weighed down by rising cost of plastics to ocean freight on account of ongoing geopolitical tensions in West Asia.
Some manufacturers are also flagging concerns over a potential downtrading trend as buyers shift towards smaller screen sizes amid rising prices. Moreover, rupee depreciation has pushed up overall production costs, leading to higher television retail prices.
