Indian film studios are using AI to cut costs, speed production, despite mixed audience reactions
Welcome to the new-look movie set, where the quiet hum of a coding floor has replaced the cacophony of cameras, clapperboards and shouted directions.
The Collective Artists Network, a top talent agency for Bollywood A-listers, has long brokered the careers of real-life superstars. Now, it’s engineering digital ones. In its Bengaluru premises, filmmakers use artificial intelligence tools to create content based on Hindu mythology – a popular genre in India. One movie, based on the religious text “Ramayana,” has a scene showing the god Hanuman flying while carrying a mountain. A show based on a separate ancient epic, “Mahabharat,” features a sequence depicting the princess Gandhari, who blindfolded herself upon marrying a blind king.
