Clicks to Choices, AI is reshaping Advertising
Digital advertising has long revolved around a simple loop: search, click, convert. The rise of AI referral traffic—visits driven by answers from tools like ChatGPT, Gemini, Claude and Perplexity—is beginning to disrupt that model. For now, the shift is small. AI platforms account for roughly 0.24% of global internet traffic, according to SE Ranking. But growth is accelerating. AI referral traffic, which was at 0.15% in 2025, had risen 1.6 times by January 2026, and is expected to climb further by year-end.
In this week’s edition of Mint Tech Talk:
