AI needs ‘better marketing’, says Sam Altman after buying media platform TBPN

OpenAI chief executive Sam Altman said he wanted to acquire the popular podcast The Best Possible Node (TBPN) because he believes artificial intelligence (AI) needs better marketing and storytelling, terming it one of the least “popular” technologies despite its immense potential.

Speaking to Axios cofounder Mike Allen about the deal, Altman said TBPN makes complex AI developments accessible to a wider audience without resorting to hype. “Those guys do the best and most interesting job of covering what’s happening in AI in a way people understand and relate to,” he said. “They’re fun, not sensationalist, go into real levels of technical depth, and it resonates with people, with the community of developers and builders.”