Ecommerce, quick commerce chasing ad spends with profitability in focus

Ecommerce, quick commerce and food delivery platforms are projected to generate more than Rs 28,000 crore in revenue from advertising in 2026, up 30% from last year, making ads a critical margin lever for these entities working on narrow margins.

Ecommerce majors such as Amazon and Flipkart are expected to clock Rs 19,000-20,000 crore in ad revenue in 2026, up from the previous year’s Rs 16,000 crore, according to data shared by Deloitte.