Apple @ 50: An AI strategy underlined by patience, and a right time to strike

There is a Japanese concept — ma — essentially an empty pause of between notes. While the mere mortals hear emptiness, a practitioner of ma assesses potential to give the music its meaning. Apple seems to be following that strategy with artificial intelligence (AI), though one could argue the pauses between notes are a bit long this time around. For Apple, a new note is about to emerge, with the partnership with Google for Gemini.

“ Advancing AI by collecting huge personal profiles is laziness, not efficiency,” Tim Cook said at a conference in Brussels, earlier this year.