Tech prices surge: Phones, appliances set to cost more

Kolkata: Entry-level prices of televisions and smartphones are rising to levels seen 6-8 years ago, reversing the historic trend of falling tech prices, as manufacturers say they can no longer cushion price increases amid rising input costs and a weakening rupee.

Even mass-segment air conditioners, refrigerators and washing machines are set to hit record highs from next month, threatening demand.

“Prices are hitting record highs,” said Kamal Nandi, head of appliances business at Godrej Enterprises. “There is concern that entry-segment demand could weaken unless a harsh summer boosts sales.”