Rs 700 cr splurge game – Influencers to win maximum bet this IPL season
– Spending on influencer marketing during the Indian Premier League (IPL) 2026 is set to reach Rs 700 crore, according to a new analysis by creator intelligence and collaboration platform Qoruz. This represents a big jump from Rs 250 crore in 2023 and an estimated Rs 550 crore in 2025.
– The number of creators posting IPL-related content has nearly doubled, rising from around 6,40,000 in 2023 to an estimated 1.2 million in 2025. It is expected to cross 1.5 million in 2026.
