MIB revamps decade-old TV ratings system, expands scope, tightens norms

The Ministry of Information and Broadcasting (MIB) has notified sweeping changes to India’s TV audience measurement system, mandating cross-screen measurement across platforms, excluding landing page viewership from ratings, and significantly expanding panel sizes.

The new framework lowers entry barriers to boost competition while introducing stricter corporate governance norms, enhanced audit oversight, and tighter cross-holding restrictions to prevent conflicts of interest.