IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile in
India’s biggest sporting spectacle is once again proving to be an advertising juggernaut. Broadcaster JioStar has stitched together a 27-brand sponsor line-up for TATA IPL 2026, drawing in a sweeping mix of big tech, consumer majors and legacy Indian brands in a signal of the league’s enduring pull despite a tough global macro backdrop.
At the top of the roster are Co-Presenting Sponsors including Google Search AI Mode — marking a notable push by AI-driven platforms into mainstream cricket advertising — alongside Campa Energy, Havells & Lloyd. The Co-Powered tier features Birla Opus, Hero MotoCorp and Amazon, underscoring the blend of traditional heavyweights and new-age platforms converging on the tournament.
