‘I will never forget’: Tim Cook shares Steve Jobs’ advice which influenced Apple’s journey and success

Apple CEO Tim Cook recently revealed a significant piece of guidance he received from Steve Jobs, Apple’s co-founder, which reshaped how he managed Apple after Jobs resigned from the company in 2011.

Before handing over leadership, Jobs told Cook, “Do not attempt to be like me.” Instead, he wanted Cook to use his judgment to make the best decisions for Apple, a principle that has guided Cook as Apple’s CEO.