Amazon plans to move Prime Day event to June from July: Bloomberg

Amazon.com is planning to move its Prime Day sale event up to late June, Bloomberg News reported on Thursday, marking a rare shift in calendar for the critical, decade-old shopping event.

Prime Day is marked by heavy discounts on ‌categories ⁠ranging from ⁠apparel and electronics, and its summer iteration coincides with the back-to-school shopping season with parents and students waiting to cash in on the deals.

The timing shift would also move Prime Day sales to Amazon’s second quarter, which typically ends on June 30. The ⁠company declined ‌to comment to Reuters on the report.