PayU and GoKwik Forge Strategic Partnership to Deliver India’s First Integrated Conversion-to-Completion Stack for D2C

Mumbai (Maharashtra) [India], March 10: PayU, one of India’s leading digital payments and financial services providers, and GoKwik, the category leader in checkout optimization and conversion for direct-to-consumer (D2C) brands, today announced a strategic partnership to launch India’s first Integrated Conversion-to-Completion stack. The collaboration is designed to directly address the ‘silent revenue killer’ faced by D2C brands: the significant leakage caused by checkout drop-offs, payment failures, and conversion inefficiencies in the final moments of purchase.