Apple CEO Tim Cook explains the secret behind brand’s success, says it cannot be easily recreated
As Apple gets ready to celebrate its 50th anniversary on April 1, CEO Tim Cook has shared his thoughts on what makes the company unique. According to Cook, the success of Apple is not something other companies can easily copy because it comes from the people and culture inside the organisation.
Apple CEO revealed the secret behind the company’s success during an interview on CBS Sunday Morning Show. The interaction was part of the Cupertino-tech giant anniversary celebration.
