ETtech Profile | Anjali Sardana: the 23-year-old Pronto founder behind a $100 million house-help startup

Anjali Sardana traces the idea for her buzzy startup Pronto to her research into labour markets when she was in college.

Her work examined how India’s vast informal workforce is organised and where inefficiencies prevent workers and employers from finding each other reliably. One gap that stood out was that despite the scale of the domestic services workforce, households still struggled to find dependable help on demand.