Gen AI adoption to drive new opportunities for Indian IT companies: Report

The Indian IT services sector is likely to emerge stronger from the ongoing generative artificial intelligence (Gen AI) disruption. The technology is likely to expand the industry’s addressable market even as near-term volatility persists.

According to a report by Nuvama, enterprise adoption of Gen AI is still evolving, but the long-term outlook for Indian IT companies remains positive. The report said, “It maintains that the Indian IT Services industry will come out stronger from the Gen AI disruption, with a net increase in its TAM, just like the earlier disruptions.”