Accelerated DPDP: The e-commerce challenge

India’s Digital Personal Data Protection (DPDP) framework is a significant step toward strengthening privacy and accountability in the digital economy. For the e-commerce sector, the DPDP Act and Rules aim to provide clearer safeguards around the large volumes of personal data used in online retail for logistics, payments, fraud prevention, etc.

E-commerce ecosystems operate in a fast-moving data environment, where every transaction generates multiple data flows across customer accounts, sellers, warehouses, delivery partners, and payment systems.