Zepto pilots Real Lens to show live photos of fresh produce at dark stores

Zepto has begun rolling out Real Lens, a feature that lets users view actual photographs of fresh produce available at their nearest dark store, clicked each morning. The tool is accessible on individual product pages across the fruits and vegetables category, where users can toggle between the standard listing image and the real photo. Each image carries a timestamp positioned to buyers as a visual guarantee of what they are ordering before it lands at their doorstep.

The move comes as quick commerce platforms face persistent consumer complaints about the quality of perishables delivered through their networks. Bruised, wilting, or overripe and underripe fruits and vegetables have become recurring grievances for quick commerce customers.