UK’s Nothing splashes colour on new phones to shake up ‘boring’ tech

Nothing, the smartphone maker founded in London by Carl Pei, launched new mid-tier handsets and headphones on Thursday, adding new colours to its white, black and grey palette to appeal to digitally adept younger customers.

Pei, a Swedish national who previously co-founded Chinese brand OnePlus, started Nothing in 2020 with the aim of making consumer technology less monotonous. He said smartphones had become “kind of boring”, with only incremental improvements in batteries, screens and cameras.