Rural commerce startup Rozana bags $30 million; valuation nears $200 million

Rural commerce startup Rozana, which has built an omnichannel retail network spanning 21,000 villages in Uttar Pradesh and Haryana, has raised $30 million (Rs 275 crore) in a new funding round led by existing investors Bertelsmann India Investments, and Fireside Ventures, cofounder and CEO Ankur Dahiya told ET.

The round also saw participation from new investors such as the family office of snack maker Bikaji’s promoters and US-based venture capital firm Spark Growth Ventures. It included about $5 million in debt, she said.