Why Apple is banking on a budget MacBook to win over the next wave of users
Apple has just wrapped up a wave of new product announcements that included updated iPhones, refreshed iPads, and premium MacBook Air and Pro models with new Apple silicon. Immediately following those premium launches, attention has shifted to what appears to be Apple’s most ambitious move into the lower-cost laptop segment in years: an entry-level MacBook, widely referred to in leaks and regulatory filings as the MacBook Neo.
