Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs

Apple on Wednesday unveiled the MacBook Neo, a lower-priced addition to its laptop lineup starting at $599, as it looks to broaden its reach in a price-sensitive PC market while rivals face tighter supply of memory chips.

A lower-priced laptop marks one of Apple’s most aggressive entry points into the PC market in years. The new ‌MacBook will be ⁠powered ⁠by the A18 Pro chip, the same processor that debuted in the company’s iPhone 16 Pro models in 2024.