Midcap IT firms pivot to AI-led large deals

As concerns rise over how generative artificial intelligence could disrupt traditional outsourcing models, mid-tier IT services companies are sharpening their focus on AI-led transformation deals. Over the past few weeks, firms such as Coforge, LTIMindtree and Zensar Technologies have announced a series of large, multi-year contracts, signalling that demand for complex digital and AI-driven work is increasingly extending beyond the largest IT services players.