Shiprocket, Razorpay, Delhivery: 3 ‘digital rails’ riding India’s $30bn e-commerce boom

A $30 billion opportunity is opening up in India’s digital commerce space, but it’s not about big-ticket consumer apps or another round of discount wars. According to a recent McKinsey report, brands are increasingly turning to ‘plug-and-play’ digital tools that let them build their own e-commerce setup, which includes picking and choosing payments, logistics, shopfronts, and data tools, like how you would assemble building blocks.

Companies such as Shiprocket, Razorpay and Delhivery are emerging as the new rails of this ecosystem, offering brands the ability to plug into specific capabilities without committing to a single, all-in-one marketplace.