Don’t resist AI even if it cuts revenue streams: TCS CEO

Tata Consultancy Services (TCS) is urging employees to prioritise artificial intelligence-led solutions for clients even if doing so reduces existing revenue streams, signalling a shift in how the country’s largest IT services exporter is preparing for AI’s impact on traditional delivery models.

“We are telling our associates that if you find that you can do something faster, better, cheaper with AI, you should probably go and tell your customers, even if it cannibalises your revenue. We are not afraid this technology will take away our livelihood. We believe it is going to open up more so you enjoy the benefits the more you do and not by resisting the change,” K Krithivasan, managing director and chief executive at TCS, said.