VCs hit jackpot as FMCG giants go on D2C acquisition spree
Venture capital firms such as Fireside Ventures, Eight Roads Ventures and Peak XV Partners fetched multi-bagger returns from brands like Wellbeing Nutrition, Oziva, and Minimalist, reflecting moves by large FMCG and legacy companies to acquire direct-to-consumer (D2C) brands for rapidly expanding their portfolios.
A string of recent acquisitions in India’s D2C space has underlined how lucrative these exits have been for early backers in a short span.
On February 12, USV Pharma, maker of medicines like Ecosprin, Glycomet, and Jalra, announced the purchase of a 79% stake in Wellbeing Nutrition for Rs 1,583 crore in an all-cash deal, expanding into the nutraceutical supplement and wellness space.
