Creator commerce startup Wishlink raises $17.5 million, led by Vertex Ventures

Creator commerce platform Wishlink has raised $17.5 million in a round led by Vertex Ventures Southeast Asia and India, with participation from existing investors Fundamentum and Elevation Capital.

The startup plans to use the funds to expand its creator and brand network and invest in technology to enhance its creator tools.

Founded in 2022 by former IIT Delhi alumni Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, the Gurugram-based startup enables creators to drive commerce via their content.