Claude users spike 11% after Super Bowl as Anthropic mocks OpenAI’s move to bring ads to ChatGPT
While the Seattle Seahawks demolished the New England Patriots on the pitch during Super Bowl LX, a similar drubbing was taking place off the pitch, in the AI-vs-AI contest playing out during commercial breaks. Here, Anthropic emerged as the uncontested winner, using commercial breaks to target OpenAI’s decision test ads on ChatGPT.
According to a report by CNBC, which cited data analyzed by BNP Paribas, Anthropic’s ad campaign during Super Bowl LX delivered the biggest user boost of any AI company advertising during the game.
