Quite return of flagship stores

Throughout the 2020s, India’s smartphone growth story was built on online sales, and scales. Deep discounts, flash sales, ongoing festivals throughout the year, and platform-led distribution helped brands to sell tens of millions of units a year. However, there seems to be a change. Firms are rethinking their physical retail strategies. Apple’s decision to open a sixth Indian retail store marks a clear inflection point. The store may be in Mumbai, and will be the second one in the city, within three years after it opened the first two flagship outlets in Mumbai and Delhi.