Amazon leverages local lessons for global AI playbook

India is increasingly becoming a testing ground for Amazon’s next generation of AI tools. The country’s scale, diversity of users, and mix of first-time and sophisticated online shoppers create conditions where product challenges surface early and solutions, once tested, often travel globally.

Rajeev Rastogi, vice-president–machine learning (ML) at Amazon, who oversees ML technology for emerging markets, told FE that many innovations originate in India because problems tend to be sharper and more visible here.