Google targeted by EU over its search advertising auction practices

Alphabet unit Google risks another EU antitrust headache as regulators said they are concerned that the U.S. tech giant may be unfairly driving online advertising prices higher, a letter to advertisers seen by Reuters showed.

Google, which has been ‌fined billions ⁠of ⁠euros in Europe for antitrust violations in recent years, is the subject of several European Union antitrust investigations. Another could add to tensions with the US government, which says U.S. Big Tech has been unfairly targeted, claims which the European Commission has dismissed.