Changing digital advertising and commerce in 2026: 5 ways Google aims to use AI to make shopping easier for consumers

Google has released a new shopping playbook that offers 5 ways the company is using AI technology and tools to change consumer habits and making shopping easier for them in 2026. According to Vidhya Srinivasan, vice president/general manager, Ads & Commerce, Google is reimagining the commercial experience to be “fluid, assistive, and personal.” Here are the five key ways the tech giant is transforming how users find, research and buy products:

Historically, consumers have faced a necessary trade-off: buy quickly and risk getting it wrong, or spend hours researching to get it right.